Tasha Salinas is a staff writer at The American Genius, holding a Bachelor of Arts in Mass Communications and Journalism from Northeastern University. She is an info geek who reads, talks, & thinks way too much. You don't want to know how long it took her to write this bio.
“Unbranding" through the removal of logos and other identifying marks is a fascinating way of branding, as McDonald's is proving through new campaigns.
A tiny hole punctured throughout an entire section of a Metro newspaper effectively advertises Rio de Janero’s “Blood Donors Week,” conveying a simple but...
Samuel Adams has created the “Sam Can,” an innovative new product that will enable airline passengers to get sloshed while drinking their favorite beer...
Faceless photos silently convey the effects of Alzheimer’s Disease in a new ad campaign to help people gain an understanding of the devastating disease.